Abstract visual of a data dashboard with radar circles and data curves

Key Performance Insights

Custom web apps with dashboards and AI for management, marketing and sales

We build the system your organisation actually runs on: performance per source, employee, location and partner, quotes and CRM in one flow, and automation that removes manual work.

5 wks

to a working dashboard

4

dimensions: source, employee, branch, partner

100%

custom-built, no off-the-shelf package

1

dedicated point of contact per project

Seven building blocks, one system that fits your process

We combine the blocks you need. No off-the-shelf package that forces your process to bend — an environment that moves with the way you work.

One single truth for management

Dashboards

Every data source brought together in a single dashboard: revenue, margin, conversion and lead time by source, employee, branch and partner. Real-time, with drilldown to individual transactions.

  • Performance by source, employee, branch and partner
  • Targets versus actuals, with alerts
  • Drilldown from totals to a single line item
  • Reports delivered automatically by email or Slack
More about dashboards

From request to signed quote

Quoting modules

A configurable quoting module with pricing logic, tiered pricing, margins and version control. Send in a few clicks, get it signed digitally, and see your win probability instantly.

More about quoting modules

Marketing and sales in one engine

Growth systems

Lead sources, campaigns and follow-up connected end to end, so you see exactly what every marketing euro turns into in revenue. Including attribution and follow-up cadences.

More about growth systems

No opportunity slips through again

CRM and pipeline management

A CRM that fits your process instead of the other way around. Opportunities, tasks, notes and documents in one place, with scoring that shows where to spend your time today.

More about crm and pipeline management

Less manual work, more capacity

Process automation

Recurring tasks — retyping data, creating folders, updating statuses, generating documents — get automated and monitored with logging and error alerts.

More about process automation

Know exactly where it hurts

Operational control

Capacity, lead times, quality and workload by team and branch made visible. Steer on facts instead of gut feeling.

More about operational control

AI that fits your process

AI implementations

AI embedded in the work itself: summarising conversations, reading documents, drafting text, answering questions about your own data. Always with a human in the loop.

More about ai implementations

This is what insight looks like

Switch industry and period and see how the same dashboard principle works: total, then source, employee, location and partner.

Commission

€184,000

12.4% vs previous period

New listings

63 st

8.1% vs previous period

Time to sell

34 days

9.2% vs previous period

Offer after viewing

41%

3.6% vs previous period

Revenue trend versus last year

By source

By employee or team

  • S. de Vries€52,000
  • M. Bakker€44,000
  • J. Yildiz€39,000
  • L. Peters€28,000
  • R. Jansen€21,000

By location versus target

By partner

Demo data for illustration. In your environment, this shows your own sources, teams and locations.

From scattered sources to concrete action

step 1

Sources

CRM, website, ads, ERP, accounting and telephony.

step 2

Processing

Standardise, validate and enrich into one data model.

step 3

Dashboard

Real-time insight per source, employee, location and partner.

step 4

Action

Alerts, automated tasks and AI that prepares the work.

What is manual work costing you?

Adjust the sliders to your situation and see what automation frees up per year.

12 hrs
6
65 euro
60%

Hours freed per week

43 hrs

Value per year

€129,168

Data maturity scan

Six questions, an immediate direction for your project.

  1. Our numbers come from a single source of truth.

  2. We see performance by source, employee, location and partner.

  3. Quotes and follow-up run through a fixed system.

  4. Recurring manual work is largely automated.

  5. Management steers on real-time figures, not monthly reports.

  6. We use AI somewhere in our daily work process.

Score

0%

6 questions to go.

In practice

Same approach, different numbers. These are the industries we work in most.

Real estate agents

From listing to handover: insight into where your listings come from, how fast you sell them, and which branch or agent stands out.

  • New listings by source and by branch
  • Time from listing to sale
  • Sale price versus asking price
View real estate agents

Professional services

Hours, capacity and margin in a single view. See by service, employee and client where you make money and where time leaks away.

  • Billable utilisation per employee
  • Margin per service and per client
  • Lead time per process step
View professional services

Online retailers

Ad spend, margin and returns side by side. Not just revenue, but what's actually left over per channel and per product.

  • Margin after ad spend per channel
  • Return rate per product
  • Customer value and repeat purchases
View online retailers

Recruitment

Vacancies, candidates, business development and placements in a single pipeline. See which source delivers the best candidates, how fast you find the right person, and where your recruiting budget really pays off.

  • Candidates by source and by recruiter
  • Time-to-hire per role group
  • Placement ratio and retention
View recruitment

And beyond

Installation companies, wholesalers, healthcare organisations, staffing agencies, construction: wherever multiple systems and multiple locations come together, there's time and insight to be won.

  • Revenue and margin per branch
  • Capacity versus demand
  • Partner and supplier performance
View and beyond

How we work, in six steps

  1. 01week 1

    Intake and baseline

    We map your processes, systems and numbers, and jointly define which decisions you want to make better.

  2. 02week 2-3

    Data model and integrations

    Sources are unlocked and standardised, so numbers from different systems finally add up.

  3. 03week 3-5

    Dashboard and reporting

    The first working dashboard goes live: performance by source, employee, branch and partner.

  4. 04week 5-8

    Workflow and automation

    Quoting, CRM and recurring manual work get set up and automated around the dashboard.

  5. 05week 8-10

    AI implementation

    AI is deployed wherever it measurably saves time or reduces errors, with clear boundaries and a human in the loop.

  6. 06ongoing

    Ongoing development

    Every month we measure usage and results and keep building on what works. Not a static project, but a system that grows with you.

Examples from our projects

Real estate agents

Four branches, one steering dashboard

Listings, viewings and transactions from three systems brought together in a single view per branch and employee.

Read the case

Professional services

Quoting process from days to minutes

A quoting module with pricing logic, digital signing and automatic follow-up, connected to the CRM.

Read the case

Online retailers

Margin per channel, including returns

Ad spend, returns and cost prices set alongside revenue, so budget flows to the channels that are actually profitable.

Read the case

Recruitment

Recruitment agency sees which sources deliver hires

Vacancies, candidates, conversations and placements from multiple sources brought together, so the agency invests in channels that truly pay off.

Read the case

Curious what your data could deliver? Start with a thirty-minute conversation.

We look at your systems, your numbers and the first step that pays off fastest. Then you know exactly what's possible.